When Nokia must have decided to recreate the successful Nokia AppTasting magic in Mumbai, they must not have anticipated the tremendous response they got from bloggers all over the city. A roomfull of 250 bloggers managed to get #NokiaAppTasting trending in a country which has 15 million Twitter users.
It sure shows that an “Indi-Blogger” power is strong enough to stir buzz when they get together. Sponsored by Nokia India, organised by the awesome Indiblogger team (completing 5 years) and hosted by the charming Vikas Khanna and the witty Rajiv Makhni, the event was great.
Going to a Nokia event always brings back great memories of the Nokia Developer events I’ve attended in the past. Although this one was not for developers, the passion of all the bloggers, tech and non-tech, was amazing. The Nokia AppTasting event was different and unique in it’s own way.
A lot of people I interacted with were not sure what to expect from the event.
“Technology and Food, Mobile Apps and Food App-etizers, Rajiv Makhni and Vikas Khanna, Tech Guru and Celebrity Chef?”
It was not long before the questions were answered. First by cheering with clenched fists in the air and then celebrating the evening by hugging another blogger sitting besides us. India’s tech guru Rajiv Makhni ensured the love continued by asking us bloggers to stare into our phones and then kiss it. I think it was a good way to break the ice and get started with the event.
As the evening unfolded, we were introduced to many useful apps on the Nokia Lumia and Nokia PureView phones.
The Nokia City Lens app showed a great use of compass caliberation and augemented reality. Depending on the direction the phone is held, the app locates the point of interest and visually shows them on the mobile screen. And because it uses GPS data, network connection is not always needed.
Another app was the Mobile Sommelier by VinoMatch. The app has a complete menu of wine pairing features that helps improve the taste of a meal. Every menu selection is accompanied by a photograph of a generic wine group. This also seemed like a useful app when eating out or when having guests at home.
Foodspotting was demoed on a Windows Phone. Foodspotting for those who haven’t used it is a food photo sharing app that has a community built around the sharing of food dishes. Vikas Khanna shared thoughts on how many chefs don’t approve their guests taking pictures of their dishes and then sharing them on social networking sites. But for him such apps are a good way to get critiqued.
I personally use FoodSpotting and find it very useful when I eat at a new place. Especially the reviews and rating others give to the food minimizes the trouble I face in deciding what to choose from a menu.
The app showcase was interspersed with some fun interactive sessions, witty comments, funny anectodes and informative quotes from the hosts.
Nokia definitely scores with the Nokia PureView photography technology which is a strong reason why I will buy the phone.
Some pics from the event -
Indiblogger is a platform that brings together bloggers from all over India to share and communicate their thoughts. There are no specific categories that require bloggers to join the group. All that is needed is a passion for writing.